Trees is a simple and efficient system for creating an iconic object that is capable of communicating with the façade and the architecture of the building.
The Christmas tree is an icon that is inflected in many forms. The tree is expressed through the repetition of one of the fundamental geometrical shapes: a triangle.
The concrete columns of the building are an essential part of the architecture. Making them the core supporting part of the intervention creates an "unicum" that bonds together the design objects and the façade.
Repetition of the modular "tree" arranged in different patterns will dictate the final look of the façade as a whole. The resulting layout will be highly visible from the street.